I read a book a few months ago called ‘The rule of three’, by Jagdish Seth and Rajendra Sisodia that examined patterns of market evolution in the context of radical disruption that can occur when technology, regulation or a new entry in the marketplace succeeds in altering the rules. In a nutshell, it described the phenomena where three companies evolving over time dominate any industry.

Teens may enjoy spending hours online updating every single one of their social networking profiles with similar, yet a little bit different updates.

But an adult's time is limited, and you will say:

"Eva, you talk about balancing time, and getting to know the teen world, but how can I do that when I have 2 free hours a day, and a teen has endless hours of free to time to spare?!"

Well, now there's a quick and painless way to keep up with the modern social networking, while spending a minimum amount of time doing so.