Apple Bottoms clothing was launched in 2003 by St Louis Rap artist Nelly, his cousin Yomi Martin and friend Ian Kelly. The three came off the major success of their menswear line Vokal and saw a major void in the urban fashion industry for a women’s wear line that catered to a woman with curves.The creative team behind Apple Bottoms Clothing: Yomi Martin, Ian Kelly and Nelly.

Apple bottoms come in a variety of colors and sizes and they are designed for people who have a bit more curve to them particularly in the lower body. The theory behind this clothing line is that women should not have to change their appearance in order to fit into the clothing that is available especially when it comes to trendy fashion. The belief is that clothing should be made to fit the many types of women that appear naturally.

"Apple Bottoms fashions have very intricate detailing on all of their items. All of the zippers and hardware have Apple Bottoms logos. Patterned fabric, which changes every season, is used to line the insides of the jeans' pockets. The eyewear utilizes the glamour of rhinestones and studs, to ensure that they have as much detail as the clothing.

The Apple Bottoms footwear collection, which includes everything from flip-flops, to over the knee club-boots, has as much detailing as the rest of the collection. And recently, the company came out with crib shoes for infants. In the crib-shoe line, they even have a boot-with-the-fur for babies. Rapper Flo Rida's song Low references Apple Bottom jeans."

“A woman should not try to fit the clothes; the clothes should fit the woman.” 
Apple Bottom Jeans